Job Description
Constellation Search Group is seeking a Brand Manager for a full-time direct hire position. The Brand Manager will lead and elevate the marketing efforts, overseeing all aspects of brand management, digital and traditional marketing, customer engagement, and overall growth strategy for our actively growing concepts. The ideal candidate will have a passion for hospitality, a deep understanding of consumer trends in the food and beverage industry, and a proven track record of driving brand success through innovative marketing campaigns.
Responsibilities:
- Develop and execute comprehensive marketing strategies that align with brand vision and business objectives across multiple restaurant concepts.
- Oversee and ensure consistency in brand messaging, tone, and visual identity across all platforms and locations.
- Manage digital marketing efforts, including website management, email marketing, social media strategy alongside a Content Coordinator, and paid advertising to increase customer engagement and drive foot traffic.
- Conduct market research to identify trends, monitor competitor activities, and stay updated with best practices; use insights to refine and improve marketing strategies.
- Collaborate with operations, design, and finance teams to align marketing activities with business objectives and revenue goals.
- Develop relationships with media and influencers, assist with coordinating PR initiatives, and foster community partnerships to enhance brand presence and reputation.
- Identify and activate local marketing opportunities, sponsorships, and grassroots marketing while partnering with restaurant operations to execute sales building promotions.
- Oversee marketing budget, ensuring effective resource allocation, cost management, and return on investment.
Qualifications: - Bachelor's degree in Marketing, Business, Communications, or a related field.
- Proven experience with digital marketing, social media strategy, and brand management.
- Strong analytical skills with experience in market research, data analysis, and customer insights.
- Ability to handle and prioritize multiple projects.
- Excellent written and verbal communication skills.
- Demonstrated ability to lead and inspire a team.
- Passion for food and the restaurant industry, with a keen sense of current food and dining trends.
Benefits: A competitive benefits package is provided including medical, dental, and vision coverage. Salary Disclaimer: Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. Equal Opportunity Employer: We are deeply committed to building a diverse and inclusive team. We believe that different backgrounds and life experiences make our team better. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.